SEO and Social Media: Leveraging Search to Amplify Your Social Marketing Strategy
Preparing for Q4 with a Smart Strategy to Increase Search Results with SEO and Social Media
SEO and Social Media | With the fourth quarter fast approaching, chances are you’ve been thinking a lot about how your business can make real progress and drive sales. If increasing your visibility on Google and turning that into more customers and revenue is on your to-do list, it’s time to think bigger. A cohesive digital marketing strategy that combines your website, SEO, social media marketing, and blogging is essential for real impact.
What’s your strategy for driving growth, expanding your reach on search engines, and boosting your social media engagement? This article will explore the correlation between SEO and social media and how to leverage it to benefit your business and Q4.
SEO and Social Media are Connected to Business Growth
If your strategy has been to treat SEO and social media like separate entities, it’s time to reconsider. These two are interconnected, and success in one often boosts success in the other. Businesses with an online presence must understand how critical SEO and social media are to increasing a business’s visibility, ranking, and growth.
The Ultimate Goal for Your Business is to Rank on Page #1
Your website needs to rank on page one of search engine results. Walter Hagen said it best: “No one remembers who came in second.”
Google holds more than 80% of desktop search traffic. With over 8.5 million daily Google searches, businesses with ranking websites can increase their visibility and traffic-driving goals1.
A well-coordinated SEO and social media strategy, designed with your business’ success in mind, is how you’ll claim that top spot on page one—and your piece of the digital landscape.
FREE Pinterest Resources for Entrepreneurs – SEO TIPS and RESOURCES
Key Google Statistics
- There are 5.9 million Google searches per minute
- Top-ranking Google search results see a 22.4% click-through rate
- 63% of Google searches occur on mobile in the U.S.
- Google accounts for 91.54% of the global search engine market
- 66% of web traffic referrals come from Google
- Most Google searches are three to four words long
- Featured snippets appear twice as often on desktop as on mobile
- 46% of Google searches have local intent
- Google’s Shopping Graph has over 35 billion product listings
- 50% of the U.S. population uses voice-enabled search each day2
Amplify Your Social Marketing Strategy and Leverage Your Search Results
A successful social marketing strategy and strong search engine presence go hand in hand. By amplifying your social media efforts and leveraging SEO, you can reach a broader audience, increase engagement, and drive meaningful traffic to your website.
With the right blend of SEO and social media, your brand can boost visibility, build trust, and achieve sustainable growth. Let’s explore how integrating these powerful tools can elevate your overall marketing strategy and deliver real results.
How Do SEO and Keywords Affect My Business?
SEO makes your website visible to users actively searching for terms related to your business. To maximize this, businesses must select keywords most commonly associated with your brand and strategically use them across your website, social media, and blogs.
Simply put, Search Engine Optimization increases the quality and quantity of your website traffic by improving your site’s visibility in unpaid search results. This is achieved by using the right keywords to drive more traffic.
PROtip: Factors like mobile-friendliness, site navigation, and security play a role in your rankings, but keywords are king.
SEO for Social Media Profiles and Content
Don’t forget that social media profiles and images are also indexed by Google, so posting regularly and tagging your content with relevant keywords increases your business’s chance of being discovered.
The more you integrate your target keywords across all digital touchpoints—whether it’s your website content, blog posts, or social media—the more Google will recognize and rank your business higher on its search engine results page (SERP). Including relevant keywords in a blog post or social media, update offers another reason to rank your business above the competition.
Blogging Boosts SEO by Driving Fresh Content and Keywords
Blogging is essential for SEO because it provides your website with a continuous stream of fresh, relevant content. Each new blog post gives search engines more opportunities to index your pages, making it easier for users to find your website. Additionally, by incorporating targeted keywords into your blogs, you improve your chances of ranking higher in search results. The more optimized content you have, the more traffic and engagement your site can attract!
Think of it like this: your website is the engine, SEO is the oil, and social media is the fuel. They all need each other for success, and they need you to drive the car. If you don’t have the time or energy to be the “driver,” let Dufferin Media take the wheel to help guide your business in the right direction!
Dufferin Media Can Help Your Business Improve Your SEO Ranking with Better Social Media Management
With a deep understanding of industry trends and consumer behaviour, Dufferin Media can build a digital marketing strategy tailored to your business needs and target audience preferences.
A well-crafted strategy that includes SEO and social media marketing and management boosts your brand’s visibility, drives sales, and fosters customer loyalty.
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Specialists in Digital Marketing, SEO, and Social Media!
Dufferin Media excels in social media, search engine optimization (SEO), and more! With our expertise and dedication, your business can establish a strong online presence with a competitive digital marketing strategy that stands out and generates leads and conversions.
Get in Touch with a Dufferin Media Digital Marketing Specialist today!
If you are already thinking about Q4:
Essential Tips to Prepare for a Busy 4th Quarter
References:
- https://www.semrush.com/blog/google-search-statistics/
- https://www.semrush.com/blog/google-search-statistics/
