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Category: Blog

How is Artificial Intelligence Influencing Search Engine Optimization in 2023? | Image of mobile phone displaying SEO across the screen

How is Artificial Intelligence Influencing Search Engine Optimization in 2023?

Artificial Intelligence is a Primary Player; The Newest ‘Influencer’ It’s 2023, and we are witnessing a monumental shift in how businesses approach search engine optimization (SEO) thanks to the rise of artificial intelligence (AI). With AI taking center stage as the most significant trend of this year, it’s time for your business to embrace its…
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Business Branding: What Do Consumers Really Want from a Brand in 2023? | Dufferin Media | BLOG POST

Business Branding: What Do Consumers Really Want from a Brand in 2023?

Grow Your Brand in 2023! Business Branding for Success! One key aspect that can make or break a business is its brand. But what exactly do customers want from a brand in 2023?  Branding trends highlight two key elements every business needs to consider in 2023; how it will meet its customers’ evolving needs and…
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NEW BLOG POST | Short-Form Video for Business: Convert Your Social Media Audience into Buyers with These 5 Tips | Dufferin Media

Short-Form Video for Business: Convert Your Social Media Audience into Buyers with These 5 Tips

It’s More Than Just a Trend; Short-Form Video is Here to Stay and Businesses Need to Act! Is short-form video necessary to boost your business’s online presence and convert more followers into loyal customers? Dufferin Media believes the answer to that is a resounding YES! With the rise of social media platforms like TikTok and…
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Boost Your Social Media Engagement with These 15 Tips

15 Proven Techniques to Boost Your Social Media Engagement Boost Your Social Media Engagement | In today’s digital age; social media has become a powerful tool for businesses and individuals to connect with the world. However, with billions of users and countless posts, standing out on social media can be challenging. Have you ever wondered how…
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Maximizing Your Seasonal Business: Why It’s Not Too Late to Start Your Digital Marketing Strategy

Summer is Almost Here! Where’s Your Digital Marketing Plan? We get it; running a successful seasonal business all comes down to planning … Do you need help maximizing your seasonal business? Are you feeling overwhelmed and unsure about how to market your seasonal business? Don’t stress! It’s not too late to get started on optimizing…
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Website Platform Blog

Which Website Platform Is Right For Your Business?

Which Website Platform Is Right For Your Business? “Having a professional looking website is one of the most important ASSETS you will create for your business.” If you’re looking to get your business online, having the right website platform is essential to success. With so many options out there, it can be hard to know…
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Digital Marketing For Law Firm

8 Digital Marketing Foundations for your Law Firm

Here Are 8 Digital Marketing Foundations That You Can Make Use of in Your Law Firm If you own or manage a law firm and wish to grow your business by gaining new customers, building a positive reputation, and being a leader in your field, please keep reading this post: 8 Digital Marketing Foundations for…
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5 benefits of email marketing

5 Benefits of Email Marketing

5 Benefits of Email Marketing If you have ever wondered why so many business owners and larger businesses send out emails with specials, promotions, newsletters etc. well It is because it works.  It works so well that email marketing provides on average an ROI of $42 for every $1 spent.  It is so much more…
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why social media is not sales media

Why Social Media is Not Sales Media

What Every Business Owner Needs to Know About Why Social Media is NOT Sales Media and What To Do About That! The first social media platform was launched in 1997 with the short-lived Six Degrees profile-uploading service. In 2002 LinkedIn was founded, 2003 saw the launch of MySpace, and in 2004 Mark Zuckerberg introduced the…
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social media marketing strategy

The Importance of Having a Social Media Marketing Strategy

What Every Business Owner Needs to Know About the Importance of a Social Media Marketing Strategy It’s no secret that social media marketing is a critical piece of the online puzzle for businesses of all sizes. But what is less well known is that having a solid social media marketing strategy in place is the…
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