New Website or Newly Refreshed? What Does Your Business Need in 2025?
Moving On Up! Take Your Website from Good to GREAT in Five Easy Steps
Digital marketing experts agree that every business needs (and deserves) a GREAT website. A new or newly refreshed website may be just what your business needs in 2025!
“Your website is the center of your digital ecosystem, like a brick and mortar location; the experience matters once a customer enters, just as much as the perception they have of you before they walk through the door.” ― Leland Dieno.
A good website might be passable, but a great website can be a game-changer for your business. A good website provides the user with basic information, while a great one captivates visitors, keeps them engaged, and guides them toward action.
A great website reflects your brand’s professionalism, builds trust with your audience, and sets you apart from competitors. It also tells your brand’s story, solves your audience’s problems, and leaves a lasting impression that encourages return visits.
A business’s website needs to be optimized for all devices and integrate tools to track user behaviour, gather insights, and continuously improve performance to ensure an exceptional user experience. It is your largest digital asset and paramount to achieving your business goals.
Does your business need a new or newly refreshed website for 2025?
Does My Business Need a New or Newly Refreshed Website?
A website is essential for any business aiming to establish credibility, reach a broader audience, and drive growth. A website serves as a central hub where potential customers can learn about your products or services, access contact information, and engage with your brand at their convenience.
“Websites promote you 24/7: No employee will do that.” – Paul Cookson
Unlike social media profiles, which are subject to algorithm changes and platform restrictions, a website gives businesses complete control over their content, design, and messaging. With e-commerce capabilities, a new or newly refreshed website can become a powerful tool for driving sales, enabling companies to operate 24/7.
In today’s competitive digital landscape, settling for “good” means missing out on opportunities to connect, convert, and grow. A professional and user-friendly website is no longer a luxury—it’s a necessity. Why settle for a good website when GREAT is within reach?
Being first in the search result organically in Google is the dream of all website owners.” ― Dr. Chris Dayagda | WEBSITE DESIGN | @DufferinMedia
New or Newly Refreshed Website: What is GREAT Website Design?
Excellent website design goes beyond aesthetics; it delivers a seamless, engaging experience that leaves a lasting impression on visitors. A visually appealing layout that aligns with your brand identity and values helps to communicate your business’s professionalism and authenticity.
“Design is not just what it looks like and feels like. Design is how it works.”– Steve Jobs
A well-designed website prioritizes user experience (UX) with intuitive navigation, fast loading speeds, and mobile responsiveness, ensuring device accessibility. Great design integrates functional elements like clear call-to-action buttons, strategically placed contact forms, and optimized content to guide users toward desired outcomes, such as purchasing, subscribing, or learning more about the brand.
Additionally, excellent website design incorporates search engine optimization best practices and an ever-evolving SEO strategy. It reflects your brand’s values while providing a user-friendly, functional, and visually engaging digital presence.
FREE Pinterest Resources for New or Newly Refreshed Website Design
5 Elements of GREAT Website Design
Creating a standout new or newly refreshed website involves more than just eye-catching visuals; it’s about crafting a platform that combines aesthetics, functionality, and purpose. The following elements work together and engage visitors, build trust, and achieve your business goals.
#1. User Experience:
Everything great about website design begins with the user’s experience. An unmemorable experience or one that causes the visitor to be frustrated can risk the sale and a return visit to your website.
#2. Design:
The website’s design doesn’t have to be complicated. Today’s consumers want a website that delivers a clear and powerful message while maintaining a simple, clean, minimal, and visually appealing appearance. Your website also needs to tell users exactly what they are meant to do.
#3. Content:
Significant and relevant content is the heart of the website. Engaging content needs to compel the user with an emotional story through its articles, captions, photos, videos, and other inventory.
#4. Search Engine Optimization (SEO):
SEO is a never-ending game, an ongoing strategy that evolves with algorithms and user experience. Captivating content helps to keep users on your website by increasing SEO ranking metrics like time spent on pages and bounce rates.
#5. Security:
It has never been more critical to ensure that your website is secure. Websites without proper security features risk being penalized by Google, not to mention the consumer.
FREE DOWNLOAD – Master The Art of SEO
Take Your New or Newly Refreshed Website From Good to GREAT in 5 Easy Steps!
Transforming your website from good to great doesn’t have to be overwhelming—just focus on these five essential steps.
Step 1. Always Be Updating
Your website is often the first interaction a potential customer has with your business, especially if you don’t have a physical storefront. Therefore, ensuring your website is current, relevant, and up-to-date is critical.
It is never a good idea to be the website advertising outdated holiday hours or lingering seasonal promotions. Instead, keep your content fresh and engaging. Regular updates provide timely information and build credibility with your audience.
Consider adding monthly specials, hosting contests, or maintaining a blog with links that drive traffic back to your website. These practices keep your site dynamic and help improve your search engine rankings, ensuring your business stays visible and competitive.
Step 2. Be Responsive
Have you ever called a business and been left waiting endlessly or have yet to find someone answered? It’s frustrating and not ideal for a first impression. Potential customers feel the same way when your website isn’t responsive, especially on mobile devices.
A mobile-friendly website is an absolute must-have. In 2023, 57% of users searched for purchased products using a smartphone, while 43% compared prices online. These stats do more than suggest that your website must be as agile and accessible.
In addition, your site’s navigation is key to a user-friendly experience. Menus should be easy to find, and users should be able to navigate to what they need in just a few clicks. Don’t leave your customers hanging—make your website mobile, responsive, and ready to serve.
Step 3. Create a Visual Masterpiece
Studies show it takes just 50 milliseconds for someone to decide whether to click on a website—purely based on its appearance. A website must first be visually appealing to capture attention, then back it up with great content to keep visitors engaged.
Like a peacock impresses with its dazzling feathers, your website’s design must wow visitors at first glance, setting the stage for a meaningful and lasting connection. A stunning website design draws users in, and relevant and engaging content will keep users on your site.
Step 4. Don’t M.I.S.S. the K.I.S.S.!
Make it so simple and user-friendly that customers can’t help but find you, connect with you, and buy from you. Whether your website has two, three, or five pages, ensure seamless and frustration-free navigation.
Keep it short and straightforward. While your content should be high-quality and engaging, it should also be concise and easy to digest. Include links to your social media and contact information on every page—don’t make visitors hunt for them. Accessible buttons and clear calls-to-action on every page ensure a smooth experience that encourages conversions.
Step 5. Edit, Edit, Edit!
Nothing is more frustrating than scrolling through a website riddled with errors. According to Agility PR, “the bounce rate—the percentage of visitors who leave a website after only looking at a single page—on landing pages with sloppy spelling and grammar was 85 percent more than those that were correctly written and spell-checked.”
A great website is polished and reliable with its information. It is important to ensure the content has been thoroughly proofread and edited to eliminate grammar, spelling, and glaring mistakes. High-quality content matters because it reflects your professionalism and attention to detail.
By focusing on user experience, refining your design, optimizing content, utilizing clear calls-to-action, and consistently analyzing performance, you can transform your website from good to GREAT!
A well-crafted new or newly refreshed website isn’t just visually appealing—it becomes a powerful tool for engaging your audience, building trust, and achieving your business goals. With the right approach, your website can deliver exceptional results and set you apart.
Dufferin Media Can Help You Build Your Website or Refresh the One You Already Have!
Dufferin Media can help your business build a new or refresh an existing website in a way that engages, resonates, and ultimately converts your audience.
With a deep understanding of industry trends and consumer behaviour, Dufferin Media can help your business transform its online marketing goals and objectives into a profitable strategy.
We will craft a website and a digital marketing strategy tailored to your business needs and target audience preferences. By leveraging website design and search engine optimization, we can boost your brand’s visibility, drive more website traffic, and increase sales conversions.
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Specialists in Website Design, SEO, Social Media and more!
The professionals at Dufferin Media excel in new or newly refreshed website design, search engine optimization, and more! With our expertise and dedication, your business can establish a strong online presence with a competitive digital marketing strategy that stands out and generates leads and conversions.
Get in Touch with a Dufferin Media Digital Marketing Specialist today!
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References:
https://www.statista.com/statistics/1337895/top-smartphone-activities/
https://www.sweor.com/firstimpressions
https://www.agilitypr.com/pr-news/public-relations/website-spelling-and-grammar-errors-are-costlier-than-you-may-think/
