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Simple Back-to-School Marketing Ideas Your Business Can Implement Right Now!

Simple Back-to-School Marketing Ideas Your Business Can Implement Right Now!

NEW BLOG POST | Simple Back-to-School Marketing Ideas Your Business Can Implement Right Now | @DufferinMedia

Does My Business Need a Back-to-School Marketing Plan?

Has your business prepared a back-to-school marketing plan? There is still time to craft the perfect social media and email marketing campaign. Or, dream up the ideal e-commerce offer or promotional discount to create urgency. Back-to-school marketing can drive foot and online traffic to your brick-and-mortar and online shops and services.

It’s not too late to create a back-to-school marketing campaign to boost your business’s brand and bottom line and close Q3 with a bang!

Budget-conscious back-to-school shoppers do 13% of their shopping online, with 44% of all back-to-school shoppers starting their search on Pinterest | SOURCE | Dufferin Media - Back to School Marketing | BLOG POST
@DufferinMedia | Source:

Back-to-School in July

The anticipation of September presents savvy entrepreneurs and businesses with a prime opportunity to engage meaningfully with their audience. Back-to-school season is more than a retail surge; it is a pivotal moment when consumer behaviours shift, and the needs of students, parents, and educators influence purchasing decisions. 

A well-crafted back-to-school digital marketing campaign can boost your brand’s visibility and help drive sales while nurturing customer loyalty. The back-to-school season is a bustling and competitive time. In this blog, let’s explore the innovative approaches to help your business leverage the back-to-school buzz to achieve remarkable results.

What is Back-to-School Marketing?

Back-to-school marketing is a strategic marketing campaign that focuses on engaging consumers—primarily parents, students, and educators—as they prepare for the new school year.

The back-to-school campaigning period, mid-summer to early fall, is marked by a heightened demand for school supplies, clothing, electronics, and various services that support students and educators. 

For business, the back-to-school marketing period represents a golden opportunity to connect with a broad and diverse customer base. By crafting campaigns that resonate with the unique needs and emotions of the audience, businesses can drive engagement, boost sales, and establish lasting customer relationships. 

In the end, whether through targeted social media ads, special promotions, or content that offers valuable back-to-school tips, a well-executed back-to-school marketing strategy can elevate your brand and ensure your business capitalizes on this seasonal uptick in consumer spending.

Back-to-School Marketing Statistics:

  • The average household budgeted $890.07 for back-to-school shopping in 2023
  • For one child, back-to-school supplies cost $597 (K-12 average).
  • Household back-to-school budgets increased $25.72 or 2.98% year-over-year (YoY).
  • The average household spent $1,366.95 on 2023 back-to-college shopping

Is Back-to-School Marketing for All Businesses?

Absolutely! As families, students, and educators prepare for the beginning of a new school year, back-to-school marketing offers excellent sales potential for many businesses.

Back-to-school shopping is more than school supplies and clothing. Industries like tech, food and beverage, lifestyle and beauty, healthcare, and even real estate offer unique opportunities for tailored marketing efforts in response to the shifting needs of the audience.

Back-to-School Marketing Examples

Tech: Marketing the latest gadgets that enhance the learning experience or provide remote learning/working solutions

Food and Beverage: Highlighting convenient food solutions and healthy lunch options for busy families

Lifestyle and Beauty: Promoting discounts or membership offers that benefit lifestyle or offer solutions while improving the consumer’s experience.

Aligning the central marketing message with themes related to education, preparation, and new beginnings can create compelling campaigns that resonate with consumers. Bridging various sectors enables businesses to maximize their back-to-school marketing efforts while driving engagement and sales.

“Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.” – Leo Burnett | Digital Marketing Services for Business | @DufferinMedia |

How Can Back-to-School Marketing Help Your Business?

#1. Elevate:

A focused marketing campaign during the back-to-school frenzy can significantly elevate a brand’s presence and drive substantial traffic to your website or brick-and-mortar location.

#2. Engage:

Tailored promotions, targeted ads, and strategic content can help businesses engage with a broader audience and encourage heightened consumer activity.

#3. Educate:

Offering solutions that make the transition back to school smoother and more enjoyable fosters brand loyalty and makes for excellent and shareable video content

#4. Evolve:

Back-to-school marketing can attract new customers and retain existing ones by showcasing your brand’s relevance and responsiveness to current trends and evolving consumer needs.

Whether through special discounts, back-to-school bundles, or helpful educational content, integrating a back-to-school marketing approach into your digital strategy ensures your business remains top-of-mind during one of the most bustling shopping periods of the year.

What Marketing Channels Can a Business Use to Promote a Back-to-School Marketing Campaign?

Social Media: Creating content for platforms like Facebook, Instagram, and TikTok will help your business leverage the power of social media and build relationships, credibility, trust, and reputation. Social media also has the power to enhance your rankings on Google. 

Pinterest: Whether you’re a small business owner or an established enterprise, Pinterest can take your business to the next level, from boosting brand visibility and driving traffic to increasing engagement and sales.

Email Marketing: From designing eye-catching templates to crafting compelling copy that resonates with your target market, Email Marketing can help your business grow through increased engagement, conversion rates, and customer loyalty.

Local SEO: Improved rankings, online visibility, and increases in leads and conversions are the benefits of local SEO. It helps drive high-quality clicks from Google, resulting in more customers and revenue for your business.

Simple Back-to-School Marketing Ideas: Dufferin Media’s Top 5

#1. Social Media Content:

Promote a discount, a challenge, or behind-the-scenes content. Demonstrate how your product or service makes the back-to-school transition more manageable. Short-form video is the perfect story-telling solution to make your offers reach a wider audience.

  • 1a. Social Media Ads: With goals identified, conceptualize a marketing blitz on platforms like Facebook, Instagram, or TikTok, to name a few. At no time has a business of any size had the opportunity to reach millions of users with very little capital.

#2. Pinterest:

From boosting brand visibility and driving traffic to increasing engagement and sales, Pinterest is a search engine with excellent business potential. Creative content that is educational and delivers value is highly sought after on this platform. Ask yourself, how does the product or service inspire consumers? Then, resolve that with eye-catching visuals, video, and pinnable content.

#3. Email Marketing:

Draft targeted email messages that offer discounts and create a sense of urgency for the consumer. Personalized messages crafted with a friendly tone help initiate a conversation about your product or service and encourage the consumer to take the desired action. 

#4. Local SEO:

Optimizing your website for search engine algorithms has never been more important. SEO is one of the most powerful and impactful marketing channels. High-quality clicks from Google will result in more customers and more revenues for your business. Optimizing your Google My Business profile supports your local SEO and will help your business rank on Google.

#5. PPC Campaign:

PPC offers powerful insights into how customers search for, find, and interact with your brand. A PPC campaign can boost your brand’s exposure during this high-demand season by offering immediate visibility on search engines and social media platforms. Precision targeting ensures your marketing budget is spent effectively, delivering your message to the right audience at the right time. 

5 Simple Back-to-School Marketing Ideas | Social Media Content and Ads | Pinterest | Email Marketing | Local SEO | PPC Campaign | @DufferinMedia |


Does Your Business Have a Back-to-School Digital Marketing Strategy?

With a strategic plan, businesses can avoid losing out on this prime shopping season and falling behind competitors who effectively engage their audience. A back-to-school marketing plan is not just about short-term sales—it’s about positioning your brand for long-term success and growth.

Dufferin Media Can Help Your Business Build a Digital Marketing Strategy for Back-to-School and Beyond!

With a deep understanding of industry trends and consumer behaviour, Dufferin Media can build a digital marketing strategy tailored to your business needs and target audience preferences. 

A well-crafted back-to-school digital marketing campaign includes social media management, Pinterest, email marketing, and SEO. A well-executed strategy can boost your brand’s visibility, drive sales, and foster customer loyalty. Every business needs a plan to stand out with strategic and innovative approaches.

What Digital Marketing Package Is Right For You?


Specialists in Digital Marketing, Social Media, SEO and more!

Dufferin Media excels in social media, search engine optimization (SEO), email marketing, PPC campaigns and more! With our expertise and dedication, your business can establish a strong online presence with a competitive digital marketing strategy that stands out and generates leads and conversions.

There’s Still Time to Plan a Back-to-School Campaign! Get in Touch with a Dufferin Media Digital Marketing Specialist today!


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