Our Mission
Dufferin Media is a digital marketing knowledge platform built for the AI era. We publish in-depth guides, research, and actionable strategies that help Canadian businesses navigate the rapidly changing search landscape, from traditional SEO to Answer Engine Optimization, AI-powered search, marketing automation, and beyond.
With over 25 years of hands-on digital marketing experience, we bridge the gap between emerging AI technology and practical business growth. Our content is built on real-world implementation, not theory, giving marketers and business owners the intelligence they need to compete in a world where Google, ChatGPT, Perplexity, and AI Overviews are all fighting for the same clicks.
Helping Small Businesses Master AI in 2026 and Beyond
The AI Skills Gap Is Real — We’re Here to Close It
AI adoption among small businesses surged 41% in 2025, Thryv and businesses with 10 to 100 employees saw usage jump from 47% to 68% year-over-year. USM The businesses that invest in AI skills now will dominate their markets by 2027. The ones that wait will spend years trying to catch up.
82% of small business owners believe adopting AI is essential to stay competitive, PayPal Newsroom yet over 50% are still in the exploration stage, PayPal Newsroom stuck between knowing they need AI and actually implementing it. The question for most small businesses is no longer whether to adopt AI, but how quickly and in what ways.
Dufferin Media exists to bridge that gap. We publish practical, no-fluff guides on AI-powered marketing, search engine optimization for the AI era, automation workflows, and tools like Claude Code and Cowork, all designed for Canadian entrepreneurs and small business teams who need to move fast without a massive tech budget.
Whether you’re a solo entrepreneur or running a growing team, our resources give you the knowledge to compete with companies ten times your size.
