Google Ads Management Services for Small Businesses

Most small businesses waste money on Google Ads because campaigns are set up once and forgotten. Dufferin Media takes a different approach. We build, monitor, and optimize your campaigns every week so every dollar works harder—driving qualified leads to your business instead of burning budget on irrelevant clicks.

What Our Google Ads Management Includes

When you hire Dufferin Media for PPC management, you get a dedicated team handling every piece of your campaign:
Campaign Strategy & Setup — We research your market, identify high-intent keywords, and structure campaigns around the searches your customers actually make. No guesswork, no generic keyword dumps.
Ad Copywriting & Testing — We write ads that speak directly to what your customers need, then A/B test headlines and descriptions to find what converts best.
Bid Management & Budget Optimization — Your budget is adjusted daily based on performance data. We shift spend toward keywords and time slots that produce results and cut what doesn’t.
Landing Page Recommendations — A great ad means nothing if the page it leads to doesn’t convert. We audit your landing pages and provide specific fixes to improve Quality Score and conversion rates.
Conversion Tracking Setup — We install and verify tracking for phone calls, form submissions, and purchases so you know exactly which ads are generating revenue.
Monthly Reporting You Can Actually Read — No jargon-filled PDFs. You get a clear breakdown of spend, leads, cost per lead, and what we’re doing next to improve results.

What Our Google Ads Management Includes

Agencies that manage hundreds of accounts tend to treat small businesses like an afterthought. We don’t. Our client roster is intentionally small so every account gets the attention it deserves.
You’ll work with the same strategist from day one—someone who knows your business, your competitors, and your goals.

No account managers who disappear after the sale. No junior staff learning on your budget. We also believe in honest reporting. If a campaign isn’t working, we’ll tell you why and what we’re changing. If Google Ads isn’t the right channel for your business, we’ll say that too.

How It Works

Step 1: Discovery Call — We learn about your business, your current marketing, and what a successful campaign looks like for you. This call is free and takes about 30 minutes.
Step 2: Campaign Build — We research keywords, write ad copy, set up tracking, and build your campaign structure. You approve everything before it goes live.
Step 3: Launch & Optimize — Once live, we monitor performance daily and make adjustments weekly. You receive monthly reports showing exactly what your ad spend is producing.

Industries We Work With

We’ve built Google Ads campaigns for small businesses across Ontario in industries where paid search drives real results: home services (HVAC, plumbing, roofing, electrical), legal services, dental and in-home care agencies, real estate, financial services, and local retail. If your customers are searching Google for what you offer, we can help you show up first.

Beyond Search: Paid Social Advertising

Google Ads captures demand that already exists—people searching for your service right now. Paid social on platforms like Facebook, Instagram, and TikTok works differently: it builds awareness and creates demand before someone searches. Many of our clients run both channels together. We handle the strategy, creative direction, and campaign management across platforms so your messaging stays consistent and your budget is allocated where it performs best.

Get a Free Google Ads Audit

Already running Google Ads? We’ll review your account for free and show you where you’re leaving money on the table. No commitment, no sales pitch—just an honest look at what’s working and what isn’t.
Starting from scratch? We’ll walk you through what to expect, what a realistic budget looks like for your industry, and whether Google Ads is the right fit.

Frequently Asked Questions About Google Ads Management

How much does Google Ads management cost?
Management fees vary by agency and scope. At Dufferin Media, our management fee is separate from your ad spend—so you always know exactly what you’re paying us versus what’s going to Google. We’ll recommend a monthly ad budget based on your industry, competition, and goals during your free consultation.

How long before I see results from Google Ads?
Most campaigns start generating clicks and leads within the first week of launching. However, the real optimization happens over the first 30 to 90 days as we gather performance data, refine targeting, and improve ad copy based on what’s converting.

What’s the difference between Google Ads and SEO?
SEO is the process of earning organic (unpaid) search rankings over time. Google Ads puts your business at the top of search results immediately through paid placements. Most businesses benefit from both, but Google Ads delivers faster results when you need leads now.

Do I own my Google Ads account?
Yes. Your Google Ads account belongs to you. If you ever decide to part ways, you keep your account, your campaign data, and your conversion history. We never lock clients into proprietary accounts.

Can you manage Google Ads for businesses outside Ontario?
Absolutely. While many of our clients are Ontario-based small businesses, we manage campaigns for businesses across Canada. Google Ads targeting is location-specific, so we can build campaigns for any service area.

What types of Google Ads do you manage?
We manage Search Ads (text ads on Google results), Display Ads (banner ads across the web), Shopping Ads (for e-commerce), YouTube Ads (video), and Performance Max campaigns. We’ll recommend the right mix based on your business goals.