Our history is extensive. Over the years we have grown from servicing small, hyper-local businesses to providing social media strategies for large national brands across North America. Our customer base includes home-based solopreneurs, small and medium-sized businesses, and large organizations with hundreds of employees.
Whatever your size, rest assured we offer the same high level of commitment to all customers, all the time. Dufferin Media is synonymous with quality, customer-focussed service and attention to detail, customer engagement and education, and with your guaranteed satisfaction.
Dufferin Media digital marketing services include Branding, Domain Hosting, Social Media, Strategic Planning, Logo Design, Website Design, Content Management, Email Hosting, and more. For your convenience, we offer both “Solutions packages” and “a la carte” menu pricing so you only get what you really need.
Because We Care, Dufferin Media knows that for some, words like Google analytics, plug-ins, SEO and backlinks are overwhelming. That’s ok. YOU should know YOUR business and WE know OURS. More than just website designers, the Dufferin Media Difference is that we’ll take the time to get to know YOUR business too – then put our expertise at plug-ins and backlinks (and so much more) to work for YOUR SUCCESS!
BRANDING
Your brand is synonymous with you and your business. It’s what sets you apart from your competition. It’s what creates instant recognition in a crowded marketplace. Because we care, we’re fully invested in your success, helping your business stand out from all the rest. Our branding package will provide a process that clearly maps out the identity of your business through a sound, structured and stylized strategy and branding plan. This process includes but is not limited to:
- Identifying WHO the business is, what the business goals are and a strategy to reach those goals.
- Establishing your brand messaging, story, tone, values, your signature look and feel and will ultimately guide all future marketing actions and set your business up for success!
- The completed BRANDING & STRATEGY document includes: Name, logo, colour scheme, font set, tag line, mission statement
- Competition analysis
- Ideal client / target market analysis
- Business goals
- Marketing Strategy Content Strategy Consulting will include 3 one hour zoom calls with a media strategist and our graphic design team.
LOGO DESIGN PACKAGE
Is your Logo a SCROLL stopper? Logos are the most recognizable brand identifier with 75% of consumers stating that they recognize a company just by seeing their logo. That is why it is critical for your business success to invest wisely in a professional logo design. Dufferin Media has a team of award-winning graphic designers ready to prepare for you the perfect logo! What You Get:- Our team will create 3 initial concept designs for your review
- Unlimited revisions. That’s right, unlimited. Have your say – have it your way! We’ll work together with you until you’re satisfied!
- Final logo – When we’re done YOU receive ALL file formats for all purposes along with a brand board.
WEB DESIGN
Your website is the number one most valuable digital asset of your business. We can help create a website that will not only bring in traffic, it will be built to convert those visitors into customers. Here are some of the website services we offer: WEBSITE REFRESH – Using your existing WordPress website, we’ll create and install a new theme updating both the look & feel of your site. If there are any content edits or functions that require a tune-up, we’ll do that too. V-CARD WEBSITE – Ask us about this option that will create a new 1 or 2-page online presence for your business. Look professional with a V-Card “business card” using WordPress. Establish your brand on the web. This is a great place to start for a smaller business or a solopreneur.
FULL WEBSITE – Created from scratch! Using a premium theme we will create a complete website to suit your business goals. Need e-commerce? We do that! Need a members area? We do that! The possibilities are literally endless. We can also build landing pages, sales funnels and drip campaigns. Why use us? EXPERIENCE – Our website team has over 20 years of combined experience building websites. We consult with a professional copywriter who will help create the text/copy for your website project that is optimized for search engines (SEO). ACCESSIBILITY – Our team is certified in website accessibility and can create projects that are 100% compliant with WCAG AA 2.0 guidelines. We will even assist you with an accessibility statement and provide you with an accessibility seal for your finished website. ONGOING SUPPORT – We offer ongoing support, content management, maintenance, marketing, SEO and more – our team is only an email or a call away! CONTACT US PAGE
SEARCH ENGINE OPTIMISATION / SEO
How do I show up on Google at the top of the page?” asks every business owner we speak to. We understand! Google traffic is known to be the highest quality of website traffic because potential customers are searching for exactly what you offer. This critical marketing strategy is complex and requires quite a few moving pieces to be successful. Keyword research, site speed, content, backlinks, alt text, heading structure, metadata, competition analysis and so much more! Our experienced and highly trained SEO team has proven success with improving rankings and would love a chance to work on your website. Get started now with a free no-obligation SEO audit!
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ACCESSIBILITY AUDITS
We will audit your website for free and will send you a detailed report of the areas that your website can become more accessible. If you wish to continue improving, we offer to rebuild your site according to Web Content Accessibility Guidelines (WCAG) 2.0 Level A
GET A FREE WEB ACCESSIBILITY AUDITWEB HOSTING
Website Hosting you can trust! We will register your domain, give you the reliable high-performance website you deserve and create a unique and professional email address based on your domain.
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WEB ACCESSIBILITY SOLUTIONS
In addition to our free web accessibility audit we offer other solutions such as a full step-by-step solution audit, web accessibility consulting, and website creation in accessible formats.
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We offer solutions for both local and international Press Releases. We will write, execute and distribute to local or national media across Canada or United States. Also included is a follow-up and distribution with Google News.
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SOCIAL MEDIA MANAGEMENT
GET SOCIAL! – In 2020 there were approximately 4 billion people actively using social media. Guess what – your customers are part of this group. We know you’re busy running a business but you know the value of getting social. An online presence helps build your business credibility, trust and reputation. It will even help to enhance your rankings on Google! Grow your business by getting engaged with your customers across all social media platforms. Dufferin Media can set up, manage, and create content for you and even manage your interactions. We’ll grow your online audience while you focus on the business – the end result will be growth all around! We work on all of the popular social media platforms. We offer solutions starting as low as $99 / month. Our experienced team offers a stress-free solution to making sure that your business has a professional and consistent presence on social media that will result in more engagement, more reach, and more customers.
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