This makes complete sense as more customers = more revenue = more profit = a more financially secure life for the business owner and their family! So I decided to write a very comprehensive guide showing business owners my own 6 steps proven recipe for gaining a steady flow of new customers. Once I implemented these steps in my own business, I experienced DOUBLE the amount of clients, revenue and profit within one year.  You can easily expand and explode your business by having your branding and digital marketing foundations in place.

I’m offering this guide as a special FREE email series where you will get one chapter each week via email, along with a worksheet that you can use to help your business implement actionable changes that will increase the number of new customers coming to your business.

Sarah Clarke, Founder Dufferin Media

Step 1 to More Customers:  Make sure you have your BRANDING foundations firmly established

Branding is defined as a way of identifying your business and how it is set apart from other businesses. It is how your customers and the general public recognize and perceive you. A strong brand is more than just a logo — it’s reflected in everything you do online and offline from your customer service style, staff uniforms, business cards and premises to your marketing materials and advertising.

Branding can be broken down into 3 key areas:

1. Name
2. Logo & Visual Brand
3. Brand Characteristics

Having your branding foundations clearly established will not only help customers and potential customers recognize your brand, it will help give you clarity in all of your marketing and business activities.

“I went from being booked 2 months in advance to 12 months in advance in the space of 3 months, and I am turning down work daily.”