5 Benefits of Email Marketing

If you have ever wondered why so many business owners and larger businesses send out emails with specials, promotions, newsletters etc. well It is because it works.  It works so well that email marketing provides on average an ROI of $42 for every $1 spent.  It is so much more than just a sales funnel, a click funnel, a marketing funnel or any of the other nick names that have been given to the tactic over the years.  Having an email marketing strategy in place allows you to connect with your community in a more meaningful way, to build and nurture relationships, offer value, and of course to grow your customer base and increase your revenue.

In this blog post we will explore 5 benefits to your business (or nonprofit organization) of email marketing.

What Is Email Marketing

Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations. Wikipedia

Email marketing is a digital marketing strategy that allows you to communicate with various segments of people via email.  The segments may include current customers, potential customers, staff, community agencies, etc.  

Sometimes email marketing is simply a monthly or quarterly newsletter.  Sometimes it is comprised of carefully crafted messaging delivered in drip campaigns.  Software used to organize and deliver email marketing campaigns may include Mailchimp, Mailerlite, or Constant Contact.

An email marketing strategy will usually consist of a plan to gain new emails (lead magnet), then a plan to nurture those emails via a drip campaign, and finally an ongoing communication strategy which may include a monthly newsletter, or weekly promotions.

It is really important to carefully plan out your strategy in advance to take into consideration your goals, the needs of your ideal target audience, and what messaging you want to send them for optimum results.

PRO TIP:  Segment your list for better results!

Email Marketing Statistics

According to Oberlo, from their article "10 Email Marketing Statistics You Need To Know";

Your business can't afford to ignore a tool as valuable as email marketing

Some key statistics from their infographic:

• 4.3 Billion email users in 2022
• 333.2 Billion emails sent & received daily
• for every $1 you invest on email marketing, you can expect an average return of $42
• 9 out of 10 marketers use email marketing
• 21% is the average email open rate
• emails with a personalized subject line generate 50% higher open rates
• adding videos to your email can increase click rates by 300%
• 49% of consumers said they would like to receive promotional emails from their favourite brands

Benefits of Email Marketing

Experts agree that email marketing is still a very relevant digital marketing tool in 2022, with many benefits to a business or organization of any size.  It is a way to share valuable content, promotions and news with your community in a more personal way.

Here are 5 benefits to adding in email marketing to your strategy:

Communicating with your Audience

Using email marketing as a communication tool is a huge benefit for your business.  Keeping your audience informed of events, new products or services, community sponsorships, birthday celebrations, and any other "goings on" will help you stay top of mind.  Remember that your audience may be made up of various segments, such as your current customers, past customers, staff or team members, community members, leads or prospects and possibly even friends and family.  Being able to update them with all of your news is a great way to tell your stories, share your wins and make them feel PART of your business.

Generating Traffic to your Website

Email marketing a fabulous way to grow your website traffic.  Including links to articles and content on your website from your email is a great way to generate more traffic to your website.  Some examples of content you might include in your email to do this include:

• Link to recent blog post
• Link to featured product or service
• Link to sales / promotional offer

Providing Value to your Audience

When you are providing value to your audience, you will be building and nurturing the relationships you have with your subscribers.  They will be encouraged to remain a subscriber, and tell their friends.  Think of things that you enjoy receiving in your email box.  Valuable tips, articles that are relevant and helpful, promotions that save you money.  Be helpful, offer solutions, educate them, and make them laugh.  These are all ways to improve that value you are offering.

Owning your Own List

The digital assets of your business have value.  Your website and your email list are the two digital assets that your business truly OWNS.  Growing your own organic email databases is an incredibly valuable asset.  Investing in email marketing, and growing your email audience is going to have a very high ROI for your business.

Generating Sales

And finally, by using email marketing your business will certainly experience an increase in sales.  By informing your email audience of your products, services, promotions, and even VIP offers - they are going to be more inclined to purchase.

According to Hubspot "59% of marketers say email is their biggest source of ROI and marketers who used segmented campaigns note as much as a 760% increase in revenue"

Your email marketing efforts can be custom tailored with message that encourage a purchase to an audience that has already passed the "Know/Like/Trust/" part of relationship building, and therefore the likelihood they will make that purchased has increased exponentially.

If you are interested in outsourcing your email marketing please contact our team and we can discuss a solution for your email marketing strategy!

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