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Category: Blog

NEW BLOG POST | SEO and Social Media: Don't Fall Behind This Autumn | How Related Are SEO and Social Media to Online Success? | Read at:

SEO and Social Media: Don’t Fall Behind This Autumn

Win Your Business’s Back-to-School Marketing with a Harmonious SEO and Social Media Plan How Related Are SEO and Social Media to a Business’s Online Success? The relationship between SEO and Social Media for a business is more important than ever. While SEO (search engine optimization) and social media management operate as separate entities, they complement…
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NEW BLOG POST | Simple Back-to-School Marketing Ideas Your Business Can Implement Right Now | @DufferinMedia

Simple Back-to-School Marketing Ideas Your Business Can Implement Right Now!

Does My Business Need a Back-to-School Marketing Plan? Has your business prepared a back-to-school marketing plan? There is still time to craft the perfect social media and email marketing campaign. Or, dream up the ideal e-commerce offer or promotional discount to create urgency. Back-to-school marketing can drive foot and online traffic to your brick-and-mortar and…
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Dufferin Media - Digital Marketing Agency - 5 SEO Tips For Your Local Business That You Can Implement Right Now - BLOG POST

5 SEO Tips Your Local Business That You Can Implement Right Now!

Local Search Engine Optimization Tips for Businesses in 2024 Local SEO | In today’s digital world, a business must ensure that it stands out online, driving traffic and boosting sales. As we move through 2024, local search engine optimization (SEO) continues to evolve, presenting new opportunities and challenges for business owners. Whether you run a…
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Woman using a digital device | Digital Marketing Agency - Are You a Digital Entrepreneur - What the Experts Want You to Know About Building a Competitive Website | BLOG POST | @DufferinMedia

Are You a Digital Entrepreneur? What the Experts Want You to Know About Building a Competitive Website

Dufferin Media is a digital marketing agency specializing in search engine optimization (SEO) and has 10+ years of experience in website design. Are You a Digital Entrepreneur? Digital Entrepreneurs leverage digital technologies and online platforms to create, operate, and scale businesses. They build online businesses that utilize the Internet, social media, e-commerce platforms, and digital…
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The Importance of an Accessible Website in a Competitive Marketplace | Image of accessible icon, a figure in wheelchair | @DufferinMedia |

The Importance of Accessible Websites in a Competitive Marketplace

Dufferin Media Shares Website Design Best Practices for Accessibility AND a FREE Website AUDIT Invitation An accessible website is not just a matter of inclusivity; it’s a strategic necessity for businesses aiming to thrive in a competitive landscape. An accessible website ensures that all individuals, regardless of physical or cognitive abilities, can effectively navigate, engage…
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Email Marketing: 5 Things Your Business Can Talk About in Your Next Campaign | @DufferinMedia |

Email Marketing Campaigns: 5 Things Your Business Can Talk About Right Now!

Has Your Business Mapped Out Its Next Email Campaign? In 2024, Email Marketing Campaigns will continue to be a steadfast pillar of success for brand communication and sales conversion. The enduring relevance of marketing one’s business or brand via email lies in its unmatched ability to directly reach audiences, cultivate lasting relationships, and drive meaningful…
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Unveiling the Power of TikTok: Is it the Birthplace of Social Media Video Trends?

What’s Going Viral? Everything Your Business Needs to Know About the Importance of TikTok for Your Digital Marketing Strategy. The competition between social media platforms vying for attention is fierce. In 2018, TikTok stepped into a worldwide social media spotlight and has become a formidable contender, captivating audiences with its short-form video content.  When it…
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How To Maximize Your Seasonal Business Digital Marketing Plan in 2024 and Why It’s Not Too Late to Start Building Your Strategy for Success!

Spring Has Sprung and Summer is Almost Here! Where’s Your Digital Marketing Plan? We get it; running a successful seasonal business all comes down to planning … Do you need help maximizing your seasonal business? Are you feeling overwhelmed and unsure about how to market your seasonal business? Take a deep breath and don’t fret!…
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Woman seated with laptop. She is smiling and looking up | New Blog Post | What Metrics Matter Most?

What Social Media Metrics Matter Most to Business Growth?

An informed digital marketing strategy strives to understand and maximize social media metrics, enabling businesses and brands to grow and connect. In 2024, more than ever, businesses need to understand the intricacies of their social media metrics and why they are paramount to thriving online.  What insights are concealed within your social media strategy? And…
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