How Does a Great Logo Benefit Your Business?

How Does a Great Logo Benefit Your Business? A logo is the first impression that a potential client has of your business.  So spending the time and effort on creating a memorable visual experience with your logo is key to your ongoing success.

WHAT IS A LOGO?

A logo is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition. It may be of an abstract or figurative design or include the text of the name it represents as in a wordmark. Wikipedia

HOW DOES A LOGO FIT INTO MY BRANDING PROCESS?

The branding process is clearly defining who you are.  Establishing your business identity is critical to success.  Having your name, logo, colour scheme, and tagline defined is the first step to establishing your business.  So now that you have a name for your business – a Logo is next. How important is a great logo?

FUN FACTS ABOUT LOGOS

It only takes consumers 10 seconds to form a first impression of a brand’s logo, but it takes 5-7 impressions for consumers to recognize the logo.

Our brains process images 60,000 times faster than we process words. That’s why so many companies choose to include a glyph or visual in their logo.

WHAT ARE THE BENEFITS OF HAVING A GREAT LOGO?

Easier Brand Recognition

This is the number one benefit of having a great logo.  Your brand will be recognized easier! Being forefront in the mind of the consumer and of your potential client will help your business grow!

Brand Loyalty

As your business grows and your logo becomes more recognizable your logo can take on a life of its own and consumers can become loyal to your logo.  Think of Nike. Consumers may purchase a pair of shoes simply because they have the brand logo. This is an example of Brand Loyalty.

Professionalism

Having a great logo shows that you put time, effort, and probably some money into establishing a professional business.  Using your logo on all of your printed and online marketing material shows professionalism. Professionalism leads to trust, and trust leads to customers!

Consistency

Using your logo consistently on all of your marketing material and products helps to establish brand recognition.  Many say; “consistency is key to success.” Putting your logo as a branded watermark on your social media content is a great example of how to use your logo consistently.  Using your logo in all of your social media profiles is another example. Consistency is the key to success. Consistency builds trust, and trust leads to customers, and retaining customers.

Stand out from the Competition

Having a great logo is a key factor in making your business stand out from your competition.  Put yourself in the shoes of your potential consumer. If they are searching for a product or service online and see a well branded and appealing logo vs something unprofessional – well which business would you visit first?

There are many benefits to having a great logo for your business and that is why is part of what we call the Branding Process.  As important to your business as an “open” sign or a business card. A good logo forms THE first impression to your business. Don’t you want to leave a long-lasting positive impression?

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