Win Your Business’s Back-to-School Marketing with a Harmonious SEO and Social Media Plan How Related Are SEO and Social Media to a Business’s Online Success? The relationship between SEO and Social Media for a business is more important than ever. While SEO (search engine optimization) and social media management operate as separate entities, they complement…
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Does My Business Need a Back-to-School Marketing Plan? Has your business prepared a back-to-school marketing plan? There is still time to craft the perfect social media and email marketing campaign. Or, dream up the ideal e-commerce offer or promotional discount to create urgency. Back-to-school marketing can drive foot and online traffic to your brick-and-mortar and…
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Local Search Engine Optimization Tips for Businesses in 2024 Local SEO | In today’s digital world, a business must ensure that it stands out online, driving traffic and boosting sales. As we move through 2024, local search engine optimization (SEO) continues to evolve, presenting new opportunities and challenges for business owners. Whether you run a…
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Dufferin Media Shares Website Design Best Practices for Accessibility AND a FREE Website AUDIT Invitation An accessible website is not just a matter of inclusivity; it’s a strategic necessity for businesses aiming to thrive in a competitive landscape. An accessible website ensures that all individuals, regardless of physical or cognitive abilities, can effectively navigate, engage…
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What’s Going Viral? Everything Your Business Needs to Know About the Importance of TikTok for Your Digital Marketing Strategy. The competition between social media platforms vying for attention is fierce. In 2018, TikTok stepped into a worldwide social media spotlight and has become a formidable contender, captivating audiences with its short-form video content. When it…
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Social Media Has the Power to Catapult Your Business and its Online Presence Social Media Marketing | A surprising number of small business owners are still not tapping into the powerful marketing potential of social media marketing. #DYK that nearly 93% of small businesses struggle with social media? This accounts for content creation, account management…
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An informed digital marketing strategy strives to understand and maximize social media metrics, enabling businesses and brands to grow and connect. In 2024, more than ever, businesses need to understand the intricacies of their social media metrics and why they are paramount to thriving online. What insights are concealed within your social media strategy? And…
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Why is Logo Design So Important for Business? How Does a Great Logo Benefit Your Business? Your logo is the first impression that a potential client has of your business. Spending the time and effort to create a memorable visual experience with your logo is key to your ongoing success. What is a Logo? A…
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Planning Your Digital Marketing Strategy with an Informed Vision and Proactive Approach The evolution of technology continues to influence how businesses connect with their online audiences. From website design and search engine optimization (SEO) to social media strategies and email marketing campaigns, Dufferin Media is diving deep into this digital marketing prediction and trend watch…
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What Makes a Website Successful? What Makes a Website Successful? 75% of consumers admit to making judgements on a company’s credibility based on the company’s website design How credible does your website make your business look? What determines how successful a website is? What does that look like for your business? Does your website consistently…
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