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Tag: business

Individual using a digital interface | The Impact of Preparing a Q4 Digital Marketing Strategy - BLOG POST - Dufferin Media - Digital Marketing Professionals

The Impact of Preparing a Q4 Digital Marketing Strategy: What the Professionals Are Thinking About in August

How to Transform a Successful Back-to-School Strategy into a Profitable Q4 In August, digital marketers are focused on preparing a Q4 digital marketing strategy. The fourth quarter begins October 31 and is the final stretch for business sales ahead of Christmas and the new year. Popular shopping days like Black Friday (November 29, 2024), Small…
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NEW BLOG POST | SEO and Social Media: Don't Fall Behind This Autumn | How Related Are SEO and Social Media to Online Success? | Read at: www.dufferinmedia.com

SEO and Social Media: Don’t Fall Behind This Autumn

Win Your Business’s Back-to-School Marketing with a Harmonious SEO and Social Media Plan How Related Are SEO and Social Media to a Business’s Online Success? The relationship between SEO and Social Media for a business is more important than ever. While SEO (search engine optimization) and social media management operate as separate entities, they complement…
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NEW BLOG POST | Simple Back-to-School Marketing Ideas Your Business Can Implement Right Now | @DufferinMedia

Simple Back-to-School Marketing Ideas Your Business Can Implement Right Now!

Does My Business Need a Back-to-School Marketing Plan? Has your business prepared a back-to-school marketing plan? There is still time to craft the perfect social media and email marketing campaign. Or, dream up the ideal e-commerce offer or promotional discount to create urgency. Back-to-school marketing can drive foot and online traffic to your brick-and-mortar and…
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Dufferin Media - Digital Marketing Agency - 5 SEO Tips For Your Local Business That You Can Implement Right Now - BLOG POST

5 SEO Tips Your Local Business That You Can Implement Right Now!

Local Search Engine Optimization Tips for Businesses in 2024 Local SEO | In today’s digital world, a business must ensure that it stands out online, driving traffic and boosting sales. As we move through 2024, local search engine optimization (SEO) continues to evolve, presenting new opportunities and challenges for business owners. Whether you run a…
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The Importance of an Accessible Website in a Competitive Marketplace | Image of accessible icon, a figure in wheelchair | @DufferinMedia | www.dufferinmedia.com

The Importance of Accessible Websites in a Competitive Marketplace

Dufferin Media Shares Website Design Best Practices for Accessibility AND a FREE Website AUDIT Invitation An accessible website is not just a matter of inclusivity; it’s a strategic necessity for businesses aiming to thrive in a competitive landscape. An accessible website ensures that all individuals, regardless of physical or cognitive abilities, can effectively navigate, engage…
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Unveiling the Power of TikTok: Is it the Birthplace of Social Media Video Trends?

What’s Going Viral? Everything Your Business Needs to Know About the Importance of TikTok for Your Digital Marketing Strategy. The competition between social media platforms vying for attention is fierce. In 2018, TikTok stepped into a worldwide social media spotlight and has become a formidable contender, captivating audiences with its short-form video content.  When it…
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9 Ways Business Benefits from Using Social Media Marketing | Dufferin Media

9 Ways Small Business Benefits from Using Social Media Marketing

Social Media Has the Power to Catapult Your Business and its Online Presence Social Media Marketing | A surprising number of small business owners are still not tapping into the powerful marketing potential of social media marketing.  #DYK that nearly 93% of small businesses struggle with social media? This accounts for content creation, account management…
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Woman seated with laptop. She is smiling and looking up | New Blog Post | What Metrics Matter Most?

What Social Media Metrics Matter Most to Business Growth?

An informed digital marketing strategy strives to understand and maximize social media metrics, enabling businesses and brands to grow and connect. In 2024, more than ever, businesses need to understand the intricacies of their social media metrics and why they are paramount to thriving online.  What insights are concealed within your social media strategy? And…
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A Strategic Look into 2024: A Digital Marketing Prediction and Trend Watch Report for Business | Dufferin Media | BLOG POST

A Strategic Look into 2024: A Digital Marketing Prediction and Trend Watch Report for Business

Planning Your Digital Marketing Strategy with an Informed Vision and Proactive Approach The evolution of technology continues to influence how businesses connect with their online audiences. From website design and search engine optimization (SEO) to social media strategies and email marketing campaigns, Dufferin Media is diving deep into this digital marketing prediction and trend watch…
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