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Tag: business

The Importance of an Accessible Website in a Competitive Marketplace | Image of accessible icon, a figure in wheelchair | @DufferinMedia | www.dufferinmedia.com

The Importance of Accessible Websites in a Competitive Marketplace

Dufferin Media Shares Website Design Best Practices for Accessibility AND a FREE Website AUDIT Invitation An accessible website is not just a matter of inclusivity; it’s a strategic necessity for businesses aiming to thrive in a competitive landscape. An accessible website ensures that all individuals, regardless of physical or cognitive abilities, can effectively navigate, engage…
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Unveiling the Power of TikTok: Is it the Birthplace of Social Media Video Trends?

What’s Going Viral? Everything Your Business Needs to Know About the Importance of TikTok for Your Digital Marketing Strategy. The competition between social media platforms vying for attention is fierce. In 2018, TikTok stepped into a worldwide social media spotlight and has become a formidable contender, captivating audiences with its short-form video content.  When it…
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9 Ways Business Benefits from Using Social Media Marketing | Dufferin Media

9 Ways Small Business Benefits from Using Social Media Marketing

Social Media Has the Power to Catapult Your Business and its Online Presence Social Media Marketing | A surprising number of small business owners are still not tapping into the powerful marketing potential of social media marketing.  #DYK that nearly 93% of small businesses struggle with social media? This accounts for content creation, account management…
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Woman seated with laptop. She is smiling and looking up | New Blog Post | What Metrics Matter Most?

What Social Media Metrics Matter Most to Business Growth?

An informed digital marketing strategy strives to understand and maximize social media metrics, enabling businesses and brands to grow and connect. In 2024, more than ever, businesses need to understand the intricacies of their social media metrics and why they are paramount to thriving online.  What insights are concealed within your social media strategy? And…
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A Strategic Look into 2024: A Digital Marketing Prediction and Trend Watch Report for Business | Dufferin Media | BLOG POST

A Strategic Look into 2024: A Digital Marketing Prediction and Trend Watch Report for Business

Planning Your Digital Marketing Strategy with an Informed Vision and Proactive Approach The evolution of technology continues to influence how businesses connect with their online audiences. From website design and search engine optimization (SEO) to social media strategies and email marketing campaigns, Dufferin Media is diving deep into this digital marketing prediction and trend watch…
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website webinar

Webinar What Makes A Website Successful

What Makes a Website Successful? 75% of consumers admit to making judgements on a company’s credibility based on the company’s website design How credible does your website make your business look?  What determines how successful a website is?  What does that look like for your business? Does your website consistently generate new leads, provide clients,…
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how to use twitter to grow your business

How To Use Twitter to Grow Your Business

How To Use Twitter to Grow Your Business A most effective way to market your business is through connecting with customers via Twitter. Some numbers will help you understand what’s in it for your business. Over 200 million daily active users are on Twitter worldwide. According to Social Media Today, these are the average number…
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