9 Ways Small Business Benefits from Using Social Media Marketing
Social Media Has the Power to Catapult Your Business and its Online Presence
Social Media Marketing | A surprising number of small business owners are still not tapping into the powerful marketing potential of social media marketing. #DYK that nearly 93% of small businesses struggle with social media? This accounts for content creation, account management and staying ahead of the curve.
2024 Social Media Demographics:
- In 2024, there are estimated to be 5.17 billion total social media users worldwide.
- An average person uses 6.7 different social networks per month.
- Time spent on social media declined to 143 minutes per/day.
- TikTok is the fastest-growing platform with a staggering 100% user growth rate between 2020 and 2022. And between Q3 2022 and Q3 2023, TikTok’s monthly active users grew 13%.
- Social media users worldwide grew by 320 million from January 2023 to January 2024. (source)
Four Reasons Business Owners Are Not Using Social Media:
- Not enough time
- Unsure of where to start
- Not a social media user
- Doesn’t believe that the business needs it
Moreover, the truth is that your customers are using social media, and that means that your business needs to use social media. The benefits of using social media far overshadow any reason you might have for not using social media.
Benefits of Using Social Media for Your Small Business
#1: Reach potential new customers: This is probably the biggest benefit to small businesses using social media. It allows you to reach potential new customers on a scale not possible with any other marketing medium.
#2: Stay in touch with existing customers: What better way to stay in touch with existing and past clients than to have them as part of your audience on social media? You can inform existing customers of new products, services, and upcoming promotions.
#3: Raise awareness of your business: Make sure that as many people as possible know who you are, what you do, and how to reach you. Staying active and consistent on social media benefits in reaching as many people in your target demographic as possible.
#4: Reduce marketing costs: Traditional marketing, such as print and radio ads, is notoriously expensive. Small businesses can rarely afford a reasonably effective campaign. Social Media Marketing is so much more affordable and a smaller budget will go further. More importantly, the results can be quantified by real statistics.
#5: Increase the traffic to your website: According to many business owners, social media makes up over 50% of the traffic referral source to their website. In Dufferin Media’s experience, Facebook, X and Pinterest are our most powerful traffic generation tools.
#6: Build up a loyal online community: Cultivating a loyal audience on Facebook, X, or Instagram keeps you in front of your regular customers, and often they become your best advocates. Maintaining relevant and positive discussions about your business serves as a digital “word of mouth” referral.
#7: Communicate new products, sales and promotions: What better way to announce a new product launch, or special promotion than being able to share it in real-time with your audience? You can even boost the announcement and get further reach!
#8: Stay competitive, relevant, and current: Using social media shows that your business is relevant. Without a social media presence, your business may appear closed, or obsolete.
#9: Increase your search engine results: Goal to be found on the first page of Google. Social media profiles are indexed by Google, as is Google My Business. Search engine optimization (SEO) will improve your business’s organic search results.
Regardless of the size of your business, you can and will benefit from using social media in your marketing strategy.
FREE Pinterest Resources: Social Media Marketing
Dufferin Media Can Help Your Business With Social Media Marketing and Management
At Dufferin Media, we understand the pivotal role of social media in shaping consumer behaviour and driving business growth. Our team of digital marketing experts specializes in crafting bespoke strategies tailored to your unique needs and objectives.
From content strategy to creation and implementation, Dufferin Media is committed to elevating your brand’s presence on TikTok, Facebook, Instagram, LinkedIn, and X (formerly Twitter) and positioning your business at the forefront of these dynamic platforms.
As businesses navigate the ever-changing terrain of digital marketing, embracing social media and its transformative power can pave the way for unparalleled growth and success.
With Dufferin Media as your trusted partner, you can harness the full potential of your social media strategy and propel your business to new heights of success in the digital age.
Get in touch with a Digital Marketing Specialist today!
