How to Transform a Successful Back-to-School Strategy into a Profitable Q4 In August, digital marketers are focused on preparing a Q4 digital marketing strategy. The fourth quarter begins October 31 and is the final stretch for business sales ahead of Christmas and the new year. Popular shopping days like Black Friday (November 29, 2024), Small…
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Win Your Business’s Back-to-School Marketing with a Harmonious SEO and Social Media Plan How Related Are SEO and Social Media to a Business’s Online Success? The relationship between SEO and Social Media for a business is more important than ever. While SEO (search engine optimization) and social media management operate as separate entities, they complement…
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Does My Business Need a Back-to-School Marketing Plan? Has your business prepared a back-to-school marketing plan? There is still time to craft the perfect social media and email marketing campaign. Or, dream up the ideal e-commerce offer or promotional discount to create urgency. Back-to-school marketing can drive foot and online traffic to your brick-and-mortar and…
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What’s Going Viral? Everything Your Business Needs to Know About the Importance of TikTok for Your Digital Marketing Strategy. The competition between social media platforms vying for attention is fierce. In 2018, TikTok stepped into a worldwide social media spotlight and has become a formidable contender, captivating audiences with its short-form video content. When it…
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Social Media Has the Power to Catapult Your Business and its Online Presence Social Media Marketing | A surprising number of small business owners are still not tapping into the powerful marketing potential of social media marketing. #DYK that nearly 93% of small businesses struggle with social media? This accounts for content creation, account management…
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An informed digital marketing strategy strives to understand and maximize social media metrics, enabling businesses and brands to grow and connect. In 2024, more than ever, businesses need to understand the intricacies of their social media metrics and why they are paramount to thriving online. What insights are concealed within your social media strategy? And…
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Planning Your Digital Marketing Strategy with an Informed Vision and Proactive Approach The evolution of technology continues to influence how businesses connect with their online audiences. From website design and search engine optimization (SEO) to social media strategies and email marketing campaigns, Dufferin Media is diving deep into this digital marketing prediction and trend watch…
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What Every Business Owner Needs to Know to Prepare for a Busy 4th Quarter (includes The Ultimate Q4 Checklist for FREE Download!) Essential Tips to Prepare for a Busy 4th Quarter | Are you ready to take your business to new heights of success? The fourth quarter is just around the corner (Q4 – October…
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15 Proven Techniques to Boost Your Social Media Engagement Boost Your Social Media Engagement | In today’s digital age; social media has become a powerful tool for businesses and individuals to connect with the world. However, with billions of users and countless posts, standing out on social media can be challenging. Have you ever wondered how…
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Why Social Media is Not Sales Media What Every Business Owner Needs to Know About Why Social Media is NOT Sales Media and What To Do About That! The first social media platform was launched in 1997 with the short-lived Six Degrees profile-uploading service. In 2002 LinkedIn was founded, 2003 saw the launch of MySpace,…
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