How Competitive Is Your Website For Success In 2025? In 2025, every business needs a website equipped with these five powerful features. Your website is more than just a digital address—it’s often the first impression potential customers have of your business—if not the first, then second to your social media presence. In an increasingly competitive…
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Prioritize Building a Dedicated Digital Action Plan and Marketing Strategy with Actionable Steps for 2025 Businesses that stay ahead of the curve in 2025 will likely have a digital action plan guiding them. A digital action plan incorporates a data-driven, multi-faceted strategy that enables businesses to maintain relevance, adapt to trends, and position themselves for…
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How Healthy Is Your Business’s Website? How Does Your Website’s Overall Functionality, Performance, and Security Rank? What is website health? We’ve all experienced business websites that frustrate and annoy us, whether through slow load times, confusing navigation, or unresponsive design. Studies show that 53% of mobile site visitors will leave a page that takes longer…
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Master The Art Of SEO: Your Guide to Understanding the Benefit of Backlinks for Your Website Online visibility is key to long-term business growth and success. But to achieve that visibility, it’s important to understand the power of an SEO strategy that aligns with your business goals. Reputable backlinks from trusted sources are the cornerstone…
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How to Transform a Successful Back-to-School Strategy into a Profitable Q4 In August, digital marketers are focused on preparing a Q4 digital marketing strategy. The fourth quarter begins October 31 and is the final stretch for business sales ahead of Christmas and the new year. Popular shopping days like Black Friday (November 29, 2024), Small…
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Win Your Business’s Back-to-School Marketing with a Harmonious SEO and Social Media Plan How Related Are SEO and Social Media to a Business’s Online Success? The relationship between SEO and Social Media for a business is more important than ever. While SEO (search engine optimization) and social media management operate as separate entities, they complement…
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Does My Business Need a Back-to-School Marketing Plan? Has your business prepared a back-to-school marketing plan? There is still time to craft the perfect social media and email marketing campaign. Or, dream up the ideal e-commerce offer or promotional discount to create urgency. Back-to-school marketing can drive foot and online traffic to your brick-and-mortar and…
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Local Search Engine Optimization Tips for Businesses in 2024 Local SEO | In today’s digital world, a business must ensure that it stands out online, driving traffic and boosting sales. As we move through 2024, local search engine optimization (SEO) continues to evolve, presenting new opportunities and challenges for business owners. Whether you run a…
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Dufferin Media is a digital marketing agency specializing in search engine optimization (SEO) and has 10+ years of experience in website design. Are You a Digital Entrepreneur? Digital Entrepreneurs leverage digital technologies and online platforms to create, operate, and scale businesses. They build online businesses that utilize the Internet, social media, e-commerce platforms, and digital…
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Dufferin Media Shares Website Design Best Practices for Accessibility AND a FREE Website AUDIT Invitation An accessible website is not just a matter of inclusivity; it’s a strategic necessity for businesses aiming to thrive in a competitive landscape. An accessible website ensures that all individuals, regardless of physical or cognitive abilities, can effectively navigate, engage…
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