What’s Going Viral? Everything Your Business Needs to Know About the Importance of TikTok for Your Digital Marketing Strategy. The competition between social media platforms vying for attention is fierce. In 2018, TikTok stepped into a worldwide social media spotlight and has become a formidable contender, captivating audiences with its short-form video content. When it…
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Social Media Has the Power to Catapult Your Business and its Online Presence Social Media Marketing | A surprising number of small business owners are still not tapping into the powerful marketing potential of social media marketing. #DYK that nearly 93% of small businesses struggle with social media? This accounts for content creation, account management…
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Spring Has Sprung and Summer is Almost Here! Where’s Your Digital Marketing Plan? We get it; running a successful seasonal business all comes down to planning … Do you need help maximizing your seasonal business? Are you feeling overwhelmed and unsure about how to market your seasonal business? Take a deep breath and don’t fret!…
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An informed digital marketing strategy strives to understand and maximize social media metrics, enabling businesses and brands to grow and connect. In 2024, more than ever, businesses need to understand the intricacies of their social media metrics and why they are paramount to thriving online. What insights are concealed within your social media strategy? And…
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The future of website development and design is a purposeful collaboration between skilled, experienced professionals and machine learning algorithms. Collaborative Intelligence | As technology continues to reshape the digital marketing industry, so does the evolution of tools developed to support production. It’s fair to say that artificial intelligence (AI) is here to stay, but rather…
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Planning Your Digital Marketing Strategy with an Informed Vision and Proactive Approach The evolution of technology continues to influence how businesses connect with their online audiences. From website design and search engine optimization (SEO) to social media strategies and email marketing campaigns, Dufferin Media is diving deep into this digital marketing prediction and trend watch…
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Whether you’re a business owner seeking inspiration for 2024 or a marketer looking for new strategies, join us as we look back at 2023’s digital marketing trends. Digital Marketing Trends 2023 | Business owners and digital marketers alike are very aware of the rapid evolution of the digital marketing landscape. The digital arena can prove…
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It’s Not Too Late to Promote Your Product or Service Using Explainer Videos; Convert Awareness into Sales and Maximize Your Q4! The explainer video is one of the most powerful tools businesses can employ to capture audience attention and boost sales. In today’s ever-evolving digital marketing landscape, businesses need to be informed and supported to…
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Artificial Intelligence is a Primary Player; The Newest ‘Influencer’ It’s 2023, and we are witnessing a monumental shift in how businesses approach search engine optimization (SEO) thanks to the rise of artificial intelligence (AI). With AI taking center stage as the most significant trend of this year, it’s time for your business to embrace its…
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Grow Your Brand in 2023! Business Branding for Success! One key aspect that can make or break a business is its brand. But what exactly do customers want from a brand in 2023? Branding trends highlight two key elements every business needs to consider in 2023; how it will meet its customers’ evolving needs and…
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