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Author: dufferinmedia

The Importance of an Accessible Website in a Competitive Marketplace | Image of accessible icon, a figure in wheelchair | @DufferinMedia |

The Importance of Accessible Websites in a Competitive Marketplace

Dufferin Media Shares Website Design Best Practices for Accessibility AND a FREE Website AUDIT Invitation An accessible website is not just a matter of inclusivity; it’s a strategic necessity for businesses aiming to thrive in a competitive landscape. An accessible website ensures that all individuals, regardless of physical or cognitive abilities, can effectively navigate, engage…
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Email Marketing: 5 Things Your Business Can Talk About in Your Next Campaign | @DufferinMedia |

Email Marketing Campaigns: 5 Things Your Business Can Talk About Right Now!

Has Your Business Mapped Out Its Next Email Campaign? In 2024, Email Marketing Campaigns will continue to be a steadfast pillar of success for brand communication and sales conversion. The enduring relevance of marketing one’s business or brand via email lies in its unmatched ability to directly reach audiences, cultivate lasting relationships, and drive meaningful…
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Unveiling the Power of TikTok: Is it the Birthplace of Social Media Video Trends?

What’s Going Viral? Everything Your Business Needs to Know About the Importance of TikTok for Your Digital Marketing Strategy. The competition between social media platforms vying for attention is fierce. In 2018, TikTok stepped into a worldwide social media spotlight and has become a formidable contender, captivating audiences with its short-form video content.  When it…
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9 Ways Business Benefits from Using Social Media Marketing | Dufferin Media

9 Ways Small Business Benefits from Using Social Media Marketing

Social Media Has the Power to Catapult Your Business and its Online Presence Social Media Marketing | A surprising number of small business owners are still not tapping into the powerful marketing potential of social media marketing.  #DYK that nearly 93% of small businesses struggle with social media? This accounts for content creation, account management…
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How To Maximize Your Seasonal Business Digital Marketing Plan in 2024 and Why It’s Not Too Late to Start Building Your Strategy for Success!

Spring Has Sprung and Summer is Almost Here! Where’s Your Digital Marketing Plan? We get it; running a successful seasonal business all comes down to planning … Do you need help maximizing your seasonal business? Are you feeling overwhelmed and unsure about how to market your seasonal business? Take a deep breath and don’t fret!…
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Woman seated with laptop. She is smiling and looking up | New Blog Post | What Metrics Matter Most?

What Social Media Metrics Matter Most to Business Growth?

An informed digital marketing strategy strives to understand and maximize social media metrics, enabling businesses and brands to grow and connect. In 2024, more than ever, businesses need to understand the intricacies of their social media metrics and why they are paramount to thriving online.  What insights are concealed within your social media strategy? And…
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Collaborative Intelligence: How Web Developers and Designers are Embracing Artificial Intelligence and What That Means for Your Business | Dufferin Media | Image of smart phone display shows a laptop in use

Collaborative Intelligence: How Web Developers and Designers are Embracing Artificial Intelligence and What That Means for Your Business in 2024

The future of website development and design is a purposeful collaboration between skilled, experienced professionals and machine learning algorithms. Collaborative Intelligence | As technology continues to reshape the digital marketing industry, so does the evolution of tools developed to support production. It’s fair to say that artificial intelligence (AI) is here to stay, but rather…
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Get Your SEO Management Strategy On Track for 2024 | BLOG POST | Dufferin Media


Don’t just exist, THRIVE in 2024! Boost your business growth by investing in an SEO strategy Get Your SEO on Track for 2024 | A strong online presence is crucial for any business seeking success and SEO, or search engine optimization, has become an indispensable aspect of driving traffic and business growth in 2024. What…
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A Strategic Look into 2024: A Digital Marketing Prediction and Trend Watch Report for Business | Dufferin Media | BLOG POST

A Strategic Look into 2024: A Digital Marketing Prediction and Trend Watch Report for Business

Planning Your Digital Marketing Strategy with an Informed Vision and Proactive Approach The evolution of technology continues to influence how businesses connect with their online audiences. From website design and search engine optimization (SEO) to social media strategies and email marketing campaigns, Dufferin Media is diving deep into this digital marketing prediction and trend watch…
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