How Healthy Is Your Website

Your website is the single most valuable digital asset your business owns. It is the first impression of your brand online. 

75% of consumers admit to making judgements on a company's credibility based on the company's website design

Your website design and what consumers see and interact with is one consideration. How Google and Search Engines view your website is another. A well-designed, user-friendly, easy-to-navigate website will convert more visitors to customers and get more traffic to your site from searches.

Ask yourself these questions:

• How detrimental would it be if your website went down for an hour, a day, or a week?
• How much money is it costing you in lost revenue by having broken links, pages, and images?
• How much more money could you be making from your website?
• Is your website secure, or could it be easily hacked?

Hopefully, these questions get you thinking about the importance of making sure that you are investing in your website as a truly valuable digital asset. You can do this by having a good design, in the beginning, ensuring you are keeping up with maintenance and updates, and adding fresh content. Regular checks for broken links, 404 pages, and image errors are also essential. These factors can negatively impact your customer experience, conversions, and SEO rankings.

A website is a constantly changing and evolving communication vehicle for your business, and its software requires constant updates. Think of an iPhone and all the operating updates and app updates your phone needs. Your website is very similar.

The importance of ongoing Website maintenance

Your website maintenance is much like getting an oil change and checking the air in your tires. It's easy to forget to do it, but they are critical in ensuring everything runs smoothly.  

Knowing how to manage your site can be confusing with many platform options like WordPress, Wix, Squarespace, and others. Then add to that that many hosting companies can have different ways to manage their website content can make that confusion even worse. In addition, many hosting companies' managed services are automated and only cover a handful of components for your website.

They often won't manage minor content like images, links, or email forms. These things can be the difference in a user's website experience as nobody likes clicking a broken link, a missing product image, or being unable to contact your business. They often move on to the following site in their web search. 

As you add content to a website and it grows, it is easy to forget about old content. Over time, changes can happen to that content that goes unnoticed. A page you link to from your site in a blog or product page may change, causing a broken link error. In addition, these errors can also reflect in your website SEO score and affect how your pages get listed to potential clients. This is why it is important to manually inspect site elements regularly and maintain website backups. A Webmaster Service is a great addition to help you run your business without micromanaging your website. In addition, should something happen with an automated service, it's nice to have someone on hand who can help. The best part is this doesn't need to break the bank. With an average investment of a couple of hours a month, you can have someone check on your site to ensure the engine is running smoothly.

Dufferin Media Offers Website Maintenance Packages

Starting at just $99/month, you can trust that your website health is in good hands. Contact us today to discuss the best package for your business, or get started with a FREE no-obligation audit.

FREE AUDIT "HOW HEALTHY IS MY WEBSITE"?

We are currently offering a free audit that will run your website through our quick "5-point inspection". We will look at the health of your website design & user experience, your technical SEO, if your site contains any broken links, broken images, or any broken pages.