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Which Website Platform Is Right For Your Business?

Which Website Platform Is Right For Your Business?

Website Platform Blog

Which Website Platform Is Right For Your Business?

“Having a professional looking website is one of the most important ASSETS you will create for your business.”

If you’re looking to get your business online, having the right website platform is essential to success. With so many options out there, it can be hard to know which one is right for you and your business. Read on to learn more about the most popular website platforms and find out which one is best suited to your needs.

Introduction: What website platform is right for your business?

There are many website platforms to choose from, which can be very confusing when first starting out.  The best one for your business depends on a variety of factors. Consider what functionality you might need from your website now, and in the future. Do you need e-commerce, online booking, a members area, a calendar? What are the goals for your business now and in the short term and long term?  Do you want your website to be compliant with web accessibility guidelines?

You will want to select a website platform that will serve your business now and for a few years to come.

In this article, we’ll take a look at the most popular website platforms and help you decide which one is right for your business.

What are the different types of website platforms?

There are many different types of website platforms out there, and it can be tough to decide which one is right for your business. Here is a guide to the most popular options:

1. WordPress – WordPress is one of the most popular website platforms on the market. It is known for its flexibility and ease of use. You can create any type of website with WordPress, from a simple blog to a complex eCommerce store. There are thousands of themes and plugins available for WordPress, so you can customize your site to suit your needs.

2. Shopify – Shopify is the most popular eCommerce platform in the World. It is easy to use and comes with everything you need to create a successful online store. Shopify also has a huge selection of themes and plugins (apps) available, so you can customize your store to match your brand and your goals.

3. Wix – Wix is another popular website platform that is known for its ease of use. You can create a professional website with Wix without any coding knowledge. Wix also has a large selection of templates and applications available, which allows for additional functionality.

Evaluating the Pros and Cons of Popular Website Platforms

There are a lot of website platforms out there, and it can be tough to decide which one is right for your business. To help you make the best decision, we’ve put together a guide to the most popular website platforms, and their pros and cons.

Wix: You can create a website with Wix without any prior experience or technical knowledge. However, because Wix is so easy to use, it can be limiting in terms of customization and functionality. You may also find that your Wix website loads slowly if you have a lot of content or plugins installed.

WordPress: WordPress is very versatile and can be used for everything from simple blogs to complex eCommerce sites. However, WordPress can be challenging to learn if you don’t have any prior experience with web development or coding.
WordPress has the most advanced SEO tools, integrations, and functionality. WordPress does need regular maintenance on updating plugins, themes, and WordPress versions and it is suggested that you plan for this in advance. The benefit of wordpress is owning your website files, and not being on the hook for high monthly subscription fees.

Shopify:  If your website is going to be primarily an ecommerce website, this is often the platform we suggest. The disadvantage of using Shopify is you are paying a monthly fee (and fees for addons), and you do not own the files from your website.  The advantage is the platform is easy to use and has a huge resource of templates, apps, and integrations.

 

Best Practices For Choosing a Website Platform

When it comes to choosing a website platform for your business, there are a few best practices to keep in mind. First, you’ll want to consider your budget and what you’re willing to spend on a website. Second, think about the features and functionality that are most important to your business. Third, choose a platform that is easy to use and easy to maintain. Fourth, make sure the platform you choose is scalable so it can grow with your business. And finally, don’t forget to test out the platform before you launch your website!

Conclusion

Choosing the right website platform for your business is an important decision and one that should not be taken lightly. We hope that this guide has helped you to narrow down the choices and select the best option for your needs. Whether you choose WordPress, Wix, Shopify or any of the other popular options available, keeping in mind factors such as customer service support, security features and scalability will ensure that you get a website platform which meets all your business requirements.

The team at Dufferin Media has been building professional websites for over 10 years using all of these platforms, and we would be happy to set up a FREE NO OBLIGATION consultation about your website project.