Business Branding: What Do Consumers Really Want from a Brand in 2023?
Grow Your Brand in 2023!
Business Branding for Success! One key aspect that can make or break a business is its brand. But what exactly do customers want from a brand in 2023?
Branding trends highlight two key elements every business needs to consider in 2023; how it will meet its customers’ evolving needs and expectations, and, factoring this in, how the business will attract new prospects.
In this blog post, we’ll explore these questions and provide tips on building a strong brand that resonates with today’s consumers and how the business can evaluate its current branding strategy to improve and exceed customer expectations.
So let’s get started!
Business Branding 101
What is business branding?
Branding is creating a unique identity for a business, product, or service. It is more than simply designing a fancy logo or choosing a catchy tagline. Branding involves crafting an all-encompassing image that reflects your business’s values, mission, and personality.
Effective branding can help businesses differentiate themselves from competitors and helps to cultivate trust with customers. A strong brand should be memorable, consistent, and relevant to its target audience.
What is a brand strategy?
A brand strategy outlines how the business will communicate with consumers across various channels. This may include social media, email marketing, advertising campaigns, etc.
It’s important to remember that branding and a brand strategy are not just for big corporations – even small businesses can benefit from investing time and resources into building their brand. By establishing a clear identity for your business, you can attract new customers and build loyalty among existing ones.
A successful brand strategy requires careful planning, creativity, and ongoing efforts to maintain consistency in messaging and visual elements across all touchpoints where consumers interact with your business.
RELATED ARTICLE: How Does a Great Logo Benefit Your Business?
What do customers want from a brand in 2023?
In 2023, customers will expect more from brands than just a quality product or service. They want a brand that aligns with their values and beliefs, one that they can trust and feel good about supporting.
The world of branding is huge, so here are some of the top stats to get you started:
- 81% of consumers need to trust a brand to consider buying
- 77% of consumers prefer shopping with brands they follow on social media
- 65% of consumers say a brand’s CEO and employees influence their decision to buy
- 55% of brand first impressions are visual
- There are over 10,000 branding & positioning agencies worldwide
- Gen Z’ers mainly use Instagram to research brands
- Baby Boomers primarily use Google to research brands
Source Exploding Topics
Key Business Branding Factors for 2023
Transparency:
One of the most important things consumers want from a brand in 2023 is transparency. Customers today are savvy and informed, wanting to know what goes into the products they buy. Brands should be forthcoming about their ingredients, sourcing practices, and other information that might impact consumers’ buying decisions.
Personalization:
Another thing customers will look for in 2023 is personalization. With so many options out there, customers want to feel like the brands they support to understand them on an individual level. Personalized experiences such as targeted ads or customized products can go a long way toward building consumer loyalty.
Sustainability:
Sustainability will continue to be an important factor for customers when choosing which brands to support. Consumers are increasingly concerned about environmental issues such as climate change, plastic waste, and deforestation. Brands prioritizing sustainability initiatives will likely have an edge over those not.
Authenticity:
To build trust with consumers in 2023, brands must show authenticity in everything they do. Customers can see right through fake marketing tactics designed solely to sell products. Authenticity means being honest about your intentions as a company and staying true to your values even when it’s not convenient or profitable.
If businesses focus on these key areas – transparency, personalization, sustainability, and authenticity -they’ll be well-positioned for success in this fast-changing world of consumer expectations
How to evaluate your business’s branding:
Evaluating your business’ branding is crucial to ensure that it aligns with your company’s vision and mission. By doing so, you can determine whether or not your brand strategy effectively communicates what makes your business unique and sets you apart from competitors while enticing customers with your solutions to their problems.
The success of a brand depends on its ability to connect emotionally with its audience. Evaluating whether or not this emotional connection exists should also be considered when assessing a brand strategy’s effectiveness.
One way to evaluate your branding is by conducting a SWOT analysis (Strengths, Weaknesses, Opportunities, Threats). This will help identify areas where you excel and where improvements could be made. Additionally, analyzing customer feedback through surveys or social media listening tools can provide valuable insights into how consumers perceive your brand.
Another aspect to consider when evaluating branding is consistency across all touchpoints, such as website design, social media presence, advertising materials, and packaging. Consistent messaging builds trust with customers, while inconsistencies may lead to confusion.
Questions to ask yourself about the business’s brand messaging:
To evaluate your business’s branding efforts, start by taking a step back and looking at your overall messaging, visual identity, and customer experience.
- Are you conveying a clear message about who you are and what you stand for?
- Does your website or physical location reflect your brand’s values?
- Do customers feel understood and valued when interacting with your business?
If you’re struggling to answer these questions or need help developing an effective brand strategy from scratch, consider working with a professional branding agency like Dufferin Media.
FREE RESOURCES: Branding for Business and Personal
Who can help build your business’s brand?
In today’s highly competitive business landscape, branding is more important than ever. With customers demanding authentic and meaningful connections with the brands they choose to support, businesses must focus on building a strong brand strategy that resonates with their target audience.
Whether you’re just starting out or have been in business for decades, investing in high-quality branding can make all the difference in standing out from competitors and building long-lasting relationships with customers.
Dufferin Media is a full-service digital marketing agency with a team of dedicated professionals that offers custom branding solutions tailored to reflect your brand & your voice.
Whatever the size of your business, rest assured we offer the same high level of commitment to all customers all the time. Dufferin Media is synonymous with quality, customer-focused service, attention to detail, and branding success!
Grow your business and your brand in 2023 and beyond!
Get started with Dufferin Media’s Branding Services. Book a FREE NO OBLIGATION discovery call with a digital marketing advisor today!
