How Explainer Videos Can Help Businesses’ Sell Products and Services in 2023
It’s Not Too Late to Promote Your Product or Service Using Explainer Videos; Convert Awareness into Sales and Maximize Your Q4!
The explainer video is one of the most powerful tools businesses can employ to capture audience attention and boost sales. In today’s ever-evolving digital marketing landscape, businesses need to be informed and supported to stay ahead of the curve.
Picture this: a captivating video that explains your products or services while entertaining and engaging your target audience. Sounds like a winning formula, right? In this blog post, we will uncover the secrets behind creating compelling video content and discover why this type of content will leave your customers wanting more.
“The play button is the most compelling call-to-action on the web.” – Michael Litt | @DufferinMedia
It’s not too late to incorporate this type of content into your digital marketing plan for Q4, but first, let’s define what an explainer video is.
What is an explainer video?
An explainer video is like having a virtual salesperson who works tirelessly to promote your products or services 24/7. But instead of relying on boring text or lengthy descriptions, explainer videos use the power of visuals, animation, and storytelling to grab your audience’s attention and convey your message concisely and memorably.
These short videos typically range from 60 to 90 seconds and are designed to simplify complex concepts or processes. Explainer videos break down the key features, benefits, and value proposition of your offering into bite-sized chunks that are easy for viewers to digest.
Whether the video showcases how a new product works or unravels the mysteries behind a revolutionary skincare product, explainer videos engage consumers in an information-packed and entertaining manner.
The magic lies in the content’s ability to captivate audiences within seconds. With the advancement of technology, attention spans are shorter than ever before. It’s crucial to spark people’s interest immediately.
According to edapp.com, statistics show that visual learners, or those inclined to learn through visual methods, represent two-thirds of any learning group. Explainer videos tap into this and hook the audience with compelling visuals, captivating animations, catchy soundtracks, and crisp narration that keep viewers interested from start to finish.
By combining eye-catching graphics with persuasive storytelling techniques, explainer videos create a powerful impact on viewers’ memory retention while conveying the brand messaging effectively.
Explainer videos have the potential to WOW customers with a dynamic delivery, and they also prove incredibly powerful in audience conversion and supporting purchasing decisions.
How does an explainer video help sell products and services?
Short-form video creation is one of 2023’s most influential social media trends. TikTok’s growth and success have inspired competing social media platforms to follow suit and algorithms to favor video-based content.
Explainer videos will keep your brand competitive, relevant, and in the feed. They are a powerful marketing tool that allows your business to reach its audience, capture awareness and attention, and support purchasing decisions.
“Video marketing is, without a doubt, one of the biggest reasons I’ve been able to create multiple six-figure businesses online.” – Katie Freiling | @DufferinMedia
Here are five reasons explainer videos are necessary for your digital marketing strategy:
- Highly engaging and visually appealing. Grab the viewer’s attention straight away and keep them hooked throughout. By presenting information concisely and entertainingly, explainer videos make it easier for potential customers to understand the promoted product or service.
- Simplify complex concepts. Whether you’re selling a technical product or offering a complicated service, explaining it clearly and simply can be challenging. That’s where explainer videos come in handy! These videos break down complex ideas into easily digestible snippets, making it easier for viewers to grasp the value of your offerings.
- Evoke emotions. Compelling storytelling enables explainer videos to create an emotional connection with viewers. When people feel connected to your brand, they are more likely to remember you and consider purchasing your products or services.
- Boost conversion rates. A study completed by eyeviewdigital.com has shown that including video content on landing pages can increase conversions by up to 80%. Furthermore, according to Sprout Social, 93% of companies using video have acquired new customers via social media. Video allows potential customers to see your product or service and learn about its features and benefits as part of the purchase decision process.
- Improve website SEO ranking. Search engines love video content! By incorporating relevant keywords into your video titles, descriptions, and tags, you can enhance your website’s visibility online.
Ultimately, the explainer video is a powerful tool that helps businesses effectively market their products and services with engaging visuals, simplified explanations, and emotional connections with the audience.
In addition to the explainer videos driving conversions and boosting overall business success, there are other benefits that explainer videos can offer your business.
How does a business benefit from explainer videos?
On social media, explainer videos create engagement and grab viewers’ attention. They have the power to capture and retain the interest of your target audience. Stop the scroll with compelling visuals, catchy audio, and concise messaging that holds the viewer’s attention from start to finish.
“The most important content marketing strategy today is video. Whether it’s video on Facebook, Twitter, Snapchat, or YouTube, the content you need to consider creating and marketing on social media for your business is video. Period.” – Gary Vaynerchuk | @DufferinMedia
Explainer videos also hold tremendous power to increase brand awareness and recognition. By incorporating branding elements such as logos, colors, and taglines throughout the video, businesses can reinforce their brand identity in the minds of consumers.
PROtip: It only takes 5-7 views for a brand to be recognized by the user.
Hosting an explainer video on social media or a landing page can increase conversions. Engaging videos not only inform but also persuade viewers about the value and benefits of a product or service.
Lastly, explainer videos enhance your SEO efforts. Search engine algorithms favor high-quality video content when determining search rankings. By optimizing these videos with relevant keywords and metadata, businesses can improve their visibility on search engine result pages (SERPs) and attract more organic traffic.
We get it! Incorporating explainer videos into your strategy may feel like an overwhelming task. The right approach offers numerous benefits for business growth in today’s digital landscape. If you haven’t already started to think about creating explainer videos, here is a list of things to consider before beginning the creation process.
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How does a business create an explainer video?
Here are some steps to help you get started:
- Determine your objective. What message do you want to convey? Is it to introduce a new product or service? Educate your audience about your industry. Once you have clarity on this, you can move forward.
- Write a compelling script. Keep it concise and engaging. Remember that viewers have short attention spans, so make every word count. Focus on highlighting the benefits of your product or service and how it solves a problem.
- Create visuals! Decide on the style and tone that best represents your brand. Whether animated characters or live-action footage, ensure it aligns with your target audience’s preferences.
- Add captions. Many people watch videos without sound, especially when scrolling through social media feeds in public places or at work. By including captions in your videos, you ensure that even those who have their sound turned off can still follow along and understand the message you’re trying to convey.
- Edit the video. Once you have all the elements in place, bring them together using video editing software. Add background music and voiceover if necessary to enhance the viewing experience.
- Optimize for SEO. Just like any other content on the internet, optimize your video titles, descriptions, tags, and thumbnails for search engine optimization (SEO).
- Distribute! Upload your explainer video to social media and embed it into your website or landing page. You could even include it as part of your monthly newsletter content.
Creating an explainer video may require time and effort, but its potential impact on boosting sales and generating leads for your business is immense! The best news is that a team of professionals at Dufferin Media is fully equipped and ready to help you and your business succeed!
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How Dufferin Media can help your business win with explainer videos
We understand that your business wants to finish the year off with a bang! Incorporating an explainer video component into your digital marketing strategy makes good business sense; not only for Q4 but for your 2024 digital marketing strategy.
Explainer videos are responsive to how users search for new brands, products, and information while further supporting the users’ purchasing decisions. As we learned earlier, video is the preferred method of learning by nearly two-thirds of the public. Minding this, businesses need to be able to respond to current trends, especially as those trends relate to consumer sales behavior.
Specialists In Social Media, Websites, & SEO For Over Ten Years
As experts in digital marketing and short-form video production, we pride ourselves on creating high-quality content that resonates with your target audience. Our team of skilled professionals will work to develop customized explainer videos that effectively communicate your brand message and showcase the value of your offerings.
With our added expertise in Social Media, Website, and SEO optimization techniques, we ensure that your explainer videos are easily discoverable by search engines. By incorporating relevant keywords, descriptions, and tags and using our wealth of experience and know-how, these videos can experience increased visibility and conversions for your business. This means more potential customers will find and engage with your content.
An effective explainer video can become the game-changer your business is seeking in today’s competitive online landscape. It helps sell products and services and enhances brand awareness while building consumer trust.
By partnering with Dufferin Media, you can unleash the power of the explainer video to drive your business’s visibility and increase conversions. Book a FREE Discovery Call with a Digital Marketing Specialist today!
